There is no doubt that digital marketing is important for organizations, and it is just as important to entrepreneurs as any other corner of their projects, as its quality transfer can increase sales and spread brand awareness.
According to a study published by (cblnsights), one of the main reasons for the failure of many entrepreneurial projects is the failure to market the product or service.
One of the big mistakes that many entrepreneurs make is their belief that once the product / service has been launched, no matter how great its quality, customers will come from themselves, and this rarely happens if not impossible.
Here are tips for entrepreneurs on what to know about digital marketing, and why should they be taken care of? Especially in startups.
Low cost and impressive results
In order to get huge big results with traditional marketing, you have to have a huge team of marketers and allocate big budgets for that.
On the other hand, you can create a Facebook page for your organization, and work through it to market your products and services, and make advertising campaigns for some publications, as they are completely inexpensive.
Correct and accurate targeting
Digital marketing guarantees you the goal of reaching potential customers, and the appropriate segment for the nature of your business, whatever sector you choose to start your business, your customers can be reached through many analytical processes of audience behavior, preferences, taste, level of income, and also can determine the gender, age, and residence of the target audience for your advertising campaign. .
Building the brand of your company or product on the Internet is one of the most important things that should receive your attention and care; when you decide to move to the electronic world, this happens by creating good content that includes your brand, explaining it and introducing it to you from building a relationship of mutual benefit. Between you and the customers, which increases their loyalty to you and their intention to deal with you again and again.
Speed in getting results
The strong impact of digital marketing ensures you quickly get results for your advertising campaign, and gain new customers in a short time with rapid spread. When you launch an advertising campaign for the purpose of introducing your product, increasing the conversion rate to your website, or even buying a specific offer directly, you can see if your advertising campaign Not only do you achieve the desired results or not, after launching it a few hours, but you can change or amend them to fit the new discoveries that you noticed during the launch of the first campaign.
Clear and accurate results for measuring performance
Measuring results in marketing is important and crucial to ensure that the desired goals are achieved when measuring the performance of your ad campaign. In traditional advertising, it is very difficult and needs to have specialists in it, and the measurement of results remains approximately.
On the other side, we find that e-marketing allows you to measure the results with great accuracy as you can know the size of your audience on social networks; the growth you achieve daily, weekly, monthly, and annually, paid ads and results you achieve from blogging articles, all of this before you with numbers and statistics around the clock, even if Your startup company was selling material products in your area or city in a limited manner at the beginning, you can use e-marketing to be known to your surroundings from web pioneers and social network users in your area, then expand in the future depending on the company’s ability to Fair and send the product and ship it to areas farther.
Excellence in digital marketing in general is important, to increase your chances of success and participation, but reaching for excellence requires a lot of time, effort and learning from the experiences of others, and testing more than one form of content and channels published on the Internet to try to reach the optimal mix that achieves the best access and influence in your target customers.