How Social Media can influence Public Opinion
The way in which businesses communicate with their clients has changed dramatically within the last decade. Previously organisations would have the luxury of curating a uniquely considered and succinct manner of delivering their missives, before advertising to their key target audience.
The importance of strong corporate identity for business
Most business owners believe that a corporate identity is just a discernible slogan and represents only the quality and values of their business, while a strong corporate identity helps each organization convey its personality and values.
Building a successful strategy for social media platforms
Many social media, public relations and digital marketing officials go to creating accounts on social media without formulating a clear-cut strategy that enables them to benefit from presence and achieve the desired goal of using digital platforms.
The importance of digital marketing for entrepreneurs
There is no doubt that digital marketing is important for organizations, and it is just as important to entrepreneurs as any other corner of their projects, as its quality transfer can increase sales and spread brand awareness.
Institutional reputation management
Reputation is the real capital of a person, and it is also for institutions (government, private), reputation is the basis for success, and the sustainability of excellence, and it creates the positive mental image of this institution.